In advance of preparations for the 26th annual Hannes Schneider Meister Cup, the New England Ski Museum raised the question if it might be time to do something different. But according to museum executive director Tim Whiton, Cranmore Mountain Resort general manager Ben Wilcox said no way.
“Ben was adamant,” Whiton said. “Not just because they’re such great supporters of us as an organization, but the Cranmore crew just loves this event.”
Paying honor to the Austrian skimeister and ski school pioneer, the Meister Cup is an intermediate-friendly race that is the museum’s signature event and fundraiser. It is a spectator event with an opening ceremony, vintage ski fashion show, awards ceremony, the music of the Bavarian Brothers Band, and a Sunday morning screening of an award-winning ski history documentary film.
“And I think there’s going to be another surprise in the mix,” Whiton said. “An announcement from us that folks are not going to want to miss. But I can’t say any more than that.”