Season pass aren’t necessarily a new phenomenon.
In this case, at least the players are.
Last year it was the Epic Pass that infiltrated New England with Vail’s purchase of Stowe Mountain Resort. This season, the Ikon Pass enters into the competition aiming to give skiers and riders the largest portfolio of resorts under one blanket.
The question of the 2018-19 season may indeed become, are you Epic or Ikonic?