If it is possible to harness the best of skiing and snowboarding culture into a 4,000-square-foot space, the founders of J Skis and Ski the East collectively figured out how to do it.
Walking into their newly opened Intergalactic Headquarters on Main Street in Burlington, Vt. — a ski shop/retail store/game room/bar/hangout — is like magically finding your way inside a snow globe where soothing vibes are continually swirling around you.
“I had hopes the place would be perceived as a ‘go to’ for skiers and snowboarders to feel super-comfortable and at-home,” Jason Levinthal, founder of the popular custom ski company J Skis, said. “Same as you would feel hanging in the base lodge after a day on the hill, talking about your favorite runs over a hot chocolate or beer, knowing you’d bump into like-minded people with the same passion.”
Levinthal shared his idea for the space with fellow Burlington friends, Ski the East co-founders Geoff McDonald and Chris “Rooster” James, and they agreed that combining the two East Coast brands on such a venture was a perfect fit. The two brands have worked together in the past on ski and clothing collaborations. J Skis’ limited edition “All Play” and “Ice Lightning” models both rocked STE graphics.