Stamford, Conn.-based NBC Sports Group will televise more than 40 hours of skiing and snowboarding events across its broad network of outlets after renewing its media rights agreement with U.S. Ski & Snowboard through the 2021-22 season. Under the agreement, events will be featured on NBC, NBCSN, the Olympic Channel, NBCSports.com, the NBC Sports app, and its subscription service NBC Sports Gold. NBC Sports and U.S. Ski and Snowboard have been partners since 1998.
Coverage will include seven U.S.-based events for the next three seasons, including World Cup alpine events at Killington, Vt., for women and Beaver Creek, Colo., for men; Freestyle World Cup events at Copper Mountain, Colo., Mammoth Mountain, Calif., and Deer Valley, Utah; and two new events — the Visa Big Air in Atlanta, and the FIS Cross Country World Cup in Minneapolis.
“We are proud to continue our longstanding partnership with U.S. Ski and Snowboard, featuring some of the world’s fastest, most creative and gravity-defying athletes,” said Gary Quinn, vice president of programming for NBC Sports Group. “And any time these exciting competitions are happening across some of America’s greatest resort destinations, fans will be able to watch whenever, and wherever, they want.”
Tiger Shaw, U.S. Ski & Snowboard President and CEO, said the partnership provides a valuable platform to share the work and success of athletes with fans across the nation as they prepare for the Olympics in Beijing in 2022.
“We have an amazing season ahead and between the HomeLight Killington Cup — which has drawn record numbers on the World Cup circuit in both attendance and viewership — as well as new events on the calendar like the Visa Big Air presented by Land Rover, and the FIS Coop Cross Country World Cup in Minneapolis, we have a big opportunity to share the excitement with the world through the eyes of NBC Sports,” Shaw said.
