Bonnie MacPherson has been a shining light for Okemo Mountain Resort for the past 12 years as director of public relations, after PR stints in New Hampshire at Bretton Woods and Booth Creek properties, which owned Waterville Valley, Loon and Cranmore.
“This is the job I’ve held longest in my life,” MacPherson said, “and I love it.” Any conversation with Bonnie reveals how passionate she is about her work.
New England Ski Journal: I understand you were an art major in college. How did that land you in the public relations field?
Bonnie MacPherson: I attended Mass. College of Art, majoring in art education. But along the way I discovered that I didn’t want to teach. After graduation I went to work as a graphic artist for a jewelry manufacturer. I spent a lot of my free time in New Hampshire. I wanted to ski, hike and generally enjoy the outdoors. I was able to use my graphic arts skills to land a position at the Mountain Ear in North Conway as production manager. This was back in the days before electronics when everything was done by hand. I actually did a little bit of everything at the paper, using my art background while learning a lot about newspapers, press releases and dealing with people. When Bretton Woods was looking for a PR coordinator, I read the job description and said, I can do that. And so my PR career began.