Boston’s annual ski expo is, once again, a no-go.
Snowsports Industries of America, which was to launch an inaugural pair of consumer trade shows in Denver and Boston later this fall, announced Thursday that the shows have been postponed for a second-straight year due to an uptick in Covid cases around the country.
“Over the last year, the Snowbound team has been working to run the festivals as planned and we all believed that we were nearing the end of the pandemic,” SIA posted in an announcement on snowbound fest.com. “In reviewing the latest public health guidelines and the most recent health and safety protocols, we felt that even with mask mandates and a proof of vaccine or a negative Covid test requirement, we could not guarantee a completely risk-free environment for winter enthusiasts of all ages.”
Formerly known the Boston Ski and Snowboard Expo, the ski show had always been seen as the unofficial kickoff to ski season in New England, a way to generate the stoke for the winter, and an opportunity to score some notable preseason deals. SIA, which had purchased the rights to the show in 2019, had cancelled its anticipated 2020 rebranding of the show last July.
“The health and safety of our attendees, exhibitors, sponsors, guests, and staff is always our number-one priority,” SIA President Nick Sargent wrote in an email to Outside Business Journal. “As a result of the current growth of new Covid cases and the ongoing public health impact of the virus, we have made the difficult decision to postpone the 2021 Snowbound Festivals in Denver and Boston until November 2022.”
When the festivals do finally debut next year, Boston and Denver will both have gone three years without a ski expo.
Boston’s Snowbound had been scheduled to take place Nov. 18-21 at the Hynes Convention Center.