The calendar may be on the verge of turning to July, but it’s November and beyond that are the primary focus right now for the North American ski industry.
Even as many resorts have opened with limited summer attractions, those serve as merely a test-run for the winter season, when it remains to be seen what sorts of impacts the COVID-19 pandemic will have on 2020-21.
The goal, however, is a complete rebound from the premature end of the 2019-20 season.
Prior to the shutdown, the ski industry was on pace to hit its fourth-best season ever, according to the National Ski Areas Association, the trade group for ski area owners and operators. On track for 59.7 million skier visits, the season finished with only 51 million visits. That left it down almost 14 percent from last year.