Two-time Olympian and 1984 gold medalist Deb Armstrong describes herself as an athlete, an educator and a ski enthusiast to her core. Add YouTube creator to the list.
Over the past four years, the former racer-turned-professional ski instructor has gained an audience of more than 65,000 subscribers @DebArmstrongSkiStrong, where her series of instructional videos has amassed more than 11 million views growing at a rate between 20 and 25 percent each year.
“This has been my life since I was about 3 years old,” Armstrong said recently from her Steamboat Springs, Colo., home. “And now that I’m 60, you know, I think I may be working backwards to a certain degree. I’m able to access all things skiing in a very authentic and deeply rooted way that is resonating with people.”
In addition to her focus on ski culture and an all-around appreciation for the outdoors, Armstrong’s content covers a wide range of instructional topics like conditioning, mental skills, boot-fitting, stance, ankle flexion, balance, edging, edge release, rotary movement, carving, advanced carving, driving the inside knee, beginning moguls, zipper line moguls, steeps … you name it. Her library is stacking up so high that she’s even produced a video on how to navigate her YouTube channel to effectively access the desired content.