In late January 2020, snowsport brands came together in Denver for the annual Outdoor Retailer Show. Partnering with Snowsports Industries of America, this industry-only, multi-day event featured all of next season’s gear, apparel and accessories.
The show is attended by snowsports leaders, top athletes, designers, media, suppliers and key retailers such as Ray Stenson of Massachusetts-based Country Ski & Sport, who said, “Country Ski & Sport goes to the Denver OR Show to shop for the best products for our customers in the upcoming season.”
For the 2020-21 season, functionality and performance remain at the core of design, but style and sustainability are major considerations.
Leading brands such as Obermeyer, Picture Organic and Helly Hansen were show standouts. Obermeyer won Best in Show for its Katze one-piece suit. This super flattering design is the must-have silhouette for next season and will turn heads both on slope and après. In a sea of brands claiming some degree of sustainability, Picture Organic is a true Certified B Corp that is finding real eco-friendly solutions without sacrificing steezy style points.