Ski film titan Teton Gravity Research made its transition from DVD to digital in 2006, when company founder Todd Jones decided to sell TGR’s latest film, “Anomaly,” for only $1.99 on iTunes.
Mike Hatchett, co-founder of Lake Tahoe-based Standard Films, thought Jones was crazy.
“I was like, ‘Look, this is coming down the pipe. I don’t think I’m not going to sell any DVDs because people are gonna buy this for $1.99,’” Jones said. “But the model is shifting and I kind of want to have some data to be able to go around and experience it myself.”
That sort of foresight has helped TGR remain at the forefront of the extreme sports movie business, allowing it to thrive while other outdoor sports mediums seek answers. Started in 1995 by Todd and Steve Jones, brothers originally from Cape Cod, TGR now boasts 32 films to its name, including the latest offerings; “Magic Hour,” starring Todd’s 15-year-old son, Kai, and “Pursuit of Soul 2,” a tour of Midwest ski areas done in the same vein as last year’s original film, which was largely based in New England.