The ski industry has a long history of introducing new products and technologies where the primary goal has been less about solving glaring problems in the sport and more about creating new markets. After all, skiers continued showing up on powder days long before the emergence of fat skis, rockered skis, or skis with any kind of sidecut. And teens kept coming back for more well before twin-tips and dedicated terrain parks encouraged their trickster tendencies.
Introducing these and many other product innovations catered to emerging styles have significantly contributed to the diversity and evolution of the sport, expanding its appeal to a broader range of participants.
Will BOA Fit Systems have a similar, lasting impact through its asserted improvements in ski boot fit and performance? The micro quick-dial lacing system long has been familiar to snowboarders and numerous other recreational athletes (cycling, running, golf, etc.) but its introduction into select hard-shell alpine and touring boots this season to replace traditional buckles is spurring one of the industry’s most lively debates, with the biggest question being, why?
“We’re a group of pioneers really focused on continuing to push the edge,” Kiersti Bird, BOA’s director of global brand marketing, said. “So, it only made sense to move into alpine skiing and truly revolutionize the industry.”