Considering that Vail Resorts claimed it sold 2.1 million Epic Passes prior to this season, it probably should be of little surprise that the resort conglomerate has reported skier visits were up during 2021-22.
Vail said that total skier visits at its collection of North American ski resorts were up 12.5 percent over last year. However, in its press release, Vail makes no mention though about how that increase led to even more overcrowding and complaining at many of its resorts, including its holdings in New England.
“We are pleased with our overall results as the 2021-2022 North American ski season concludes which, as expected, are significantly outperforming results from the 2020-2021 season,” Vail CEO Kirsten Lynch said in a statement. “The prior year was significantly impacted by COVID-19 and related limitations and restrictions, which eased for most resorts in March and April of last year resulting in stronger visitation and revenue relative to the earlier parts of last season.”
Vail Resorts reported it saw increases in other revenue avenues as well. Lift ticket revenue was reported to be up 19.4 percent, ski school revenue up 53 percent, dining revenue up 73.2 percent, and retail revenue up 39 percent.