There’s nothing like the energy of having a Super Bowl contender making a run for the title during the height of ski season. And there’s nothing like the home team winning it all.
Sugarloaf captured this spirit by offering a promotion on Super Bowl Sunday, Feb. 3, inviting skiers and riders to show up wearing New England Patriots jerseys and rewarding those who did with a $59 lift ticket. Pats fans who donned the jerseys and who participated in a group photo/ski down the Whiffletree trail, also received a voucher for a complimentary lift ticket.
The resulting imagery made national news and garnered plenty of positive attention across social media. Coupled with a Patriots victory over the Rams, the promotion was a win-win.
The River Fund, formed in 2018 to support youth enrichment initiatives in Greater Sunday River, Maine, will be the full focus of supporters’ attention for 24 consecutive hours as they participate in the first 24-Hour Charity Challenge on March 16-17 at the resort.